Good news:
1 - is reducing the consumption of wine, but we know that the band of young adults will increase, and you need to lower prices, but not so low as to be profitable?
2 - from the European Union next year will disappear as support for the distillation must and we hope that you invest money in creative industries.
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Focus on wine: a reduction in domestic consumption of Drafting TigullioVino . it
Reduction in domestic consumption, CMO reform, excessive fragmentation of Italian firms and too many names, which are unlikely to be defensible in Europe. These are the points raised by Confagricoltura in focus to the world of wine. "We urgently need a pricing policy to counter the decline in domestic consumption, up from 55 in 1995 to 40 liters per capita per year, below the 20 million hectoliters, with a market that is less profitable, even if the wine is the first entry of 'Italian food exports, with 3.5 billion euro. In addition, 24% of Italians have decreased consumption away from home and 7% has replaced the wine with lower alcohol content beverages. "
Talking about consumer crisis we think President of Confagricoltura, Federico Vecchioni, "the decline in domestic consumption worries producers even if offset by an upturn in foreign markets, which bodes well. For the next few years should take account of the aggression suffered by the domestic products in emerging markets, which are aimed at a much lower price ranges, with an average of 1.70 euro per liter. It is therefore necessary to redesign the supply chain - said Vecchioni - ground that has businesses (770,000 firms) and 504 names that are perhaps too many to be defended. Our products have been a real attack by emerging products with price points much lower.
we must rely su vini legati al territorio. Da qui la necessità - continua il presidente - di rimotivare i consumatori verso produzioni a significativo legame con il territorio, legando produzioni di qualità a una politica dei prezzi che va rivisitata. Occorre promuovere dunque un consumo consapevole del vino, ma anche sì a un consumo di prodotto caratterizzato dalla qualità”. Vecchioni fa il punto anche sul fronte dell’export guardando con sempre più interesse a Paesi emergenti, a cominciare dai Bric (Brasile, Russia, India e Cina) e poi da Indonesia, Messico, Sudafrica, dove i consumi stanno crescendo: “bisogna conquistare i nuovi consumatori sui quali lo stile Italia esercita un indubbio fascino, dal vino alla moda. La difficoltà access to public funds, or the structure of financing, failure to attain the goal to get to the wine-making companies key assets. Having a more satisfactory policy management is crucial in a context where government intervention is very important, especially in times of crisis in the industry. "
Confagricoltura analysis has highlighted the need for farms that have adequate size (the average size farm is less than one hectare for the Doc). He concluded the President of Confagricoltura: "we must create synergies, promote the formation of associations that too corporate. is strategic encourage efforts to grow and become stronger. "
The conference also addressed the issue of CMO reform: the stop was discussed from 2012 funds for those who use concentrated grape must, wine varieties and planting rights.
The debate also addressed the Head of Department of the Ministry of Agriculture, Mario Catania: "next year will disappear to must support and there is no room to reopen the negotiations in Brussels . Instead, there is room to reopen the negotiations on the system of planting rights. " One aspect of the reform of the common market that also addressed by Flack: "It has failed in full to enable investment to make innovation a driving force to enhance the production and encourage consumption. We are moving towards the elimination of support for the distillation and musts. A reflection on how to channel the resources needed. Certainly it is important to the enhancement of the product in foreign markets, but also on the inside with a clever promotion that tends to enhance the culture of wine and alcohol abuse. We ask - said the president of Confagricoltura - taken to an area so important that, in Italy, employs 1.2 million people, including 200,000 seasonal. "
News Source: Winenews
Posted February 8, 2011 in Marketing
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